Designing for the speed of social. This multi-year project focused on pushing the boundaries of a brand's visual asset library to keep up with a fast-moving digital audience. By balancing constant creative evolution with strategic messaging, we kept ad campaigns fresh, engaging, and high-performing over the long haul.

As part of Porchlight’s collaboration with IGA, we were asked to develop quarterly marketing strategies accompanied with seasonal messaging and graphics. We developed a signage standard that evolves through the seasons while maintaining the recognizable IGA look. This project relied heavily on photo sourcing and art direction to make the signs come to life.

This project focused on building a dynamic suite of social media graphics and high-impact explainer videos tailored to showcase diverse product lines and distinct use cases. By aligning the creative direction with specific buyer personas, we crafted targeted stories that directly spoke to our key ICPs while keeping the overall brand identity cohesive.

For the IGA proprietary packaging I worked with my team at Porchlight to develop and implement a packaging brand design and strategy. For the next two years I oversaw the consistency of brand implementation across hundreds of skus. As part of this project I coordinated with the client, printers, product suppliers and a photographer to facilitate the package production.

Disrupting the B2B tech space with a B2C mindset. This project brought highly conceptual, tongue-in-cheek humor to data cloud services, turning complex technical concepts into entertaining, scroll-stopping social media graphics. By using wit to capture attention and driving users to deep-dive landing pages, we successfully bridged the gap between social engagement and conversion. To complete the ecosystem, I led a website redesign that elevated the brand's digital presence while maintaining its unique brand perspective.

Completed for a client of Porchlight, MSI Surfaces, to supplement their internal design efforts. The project includes fresh email templates for their various branded messages, static and animated social media ads and a set of videos that showcase the trends the brand will highlight in 2022.

Every Gator Counts is a campaign through the U Matter, We Care program created by the University of Florida's Dean of Students Office. Throughout the year many promotional and informational items need to be created to inform the university's campus about the program. 

The branding for That Flippin Girl was intended for a young adult audience with a modern farmhouse design influence. The logo and website were developed with a modern and on-trend look and feel.

While working at TRINDGROUP, we slowly designed new collateral assets for our client Heartland Catfish Company, meant to adjust their brand identity to be lighter and brighter to reflect their new brand messaging as a fresh, healthy choice.

Silver Ships was in need of updated trade show collateral pieces that focused on their distinct product lines. A design was developed that made the boat hull the hero. Each boat series in the collateral piece has unique characteristics that can now be visually referenced in the header.

At the Phillip and Patricia Frost Museum of Science I was responsible for compiling and cataloging the imagery for their newly built and rebranded website in addition to other design projects like collateral documents, tickets and shirts for the summer program.